Marketing where every
rupee has a measurable return
Performance marketing uses data, audience targeting, and continuous optimisation to generate measurable business results — leads, sales, conversions, and revenue. Unlike traditional marketing where you pay for exposure and hope for results, performance marketing only scales investment into campaigns that demonstrably work.
Every campaign is continuously measured, optimised, and improved — so your advertising gets more efficient over time, not more expensive.
Measurable
Every metric tied directly to real business outcomes — leads, sales, and revenue.
Data-Driven
Every decision made from live campaign data — not assumptions or gut feeling.
ROI-Focused
Investment scales with what's working — budget follows results, not the plan.
Continuously Optimised
Campaigns improve daily — compounding returns as data accumulates over time.
Campaigns that cost more
than they ever return
These are the growth problems Medianeeti solves — with strategy, data, and continuous optimisation.
Low-quality leads
Ads attract clicks but not buyers — budget spent on audiences that were never going to convert.
Wasted advertising budget
Campaigns without strategy drain budget on wrong keywords, audiences, and placements with nothing to show.
Poor conversion rates
Traffic arrives but doesn't convert — a broken funnel between ad and landing page kills revenue daily.
High acquisition costs
CAC too high to scale profitably — without continuous optimisation, costs keep rising as budgets grow.
Inconsistent sales growth
Revenue spikes during promotions and flatlines otherwise — no predictable, scalable growth engine in place.
Limited online visibility
Competitors dominate search and social while your ads are buried — invisible when customers are actively looking.
No measurable ROI
Can't tell which campaigns work — without proper tracking, expensive decisions are made on guesswork.
Scaling difficulties
What worked at ₹50K/month breaks at ₹5L/month — scaling requires strategy, not just a bigger budget.
Ineffective ad campaigns
Generic ads targeting everyone and reaching no one — without compelling creative, CTR and conversions suffer.
Every platform your
customers use — managed
We recommend the right platform mix for your business and manage all campaigns from a single unified strategy.
Google Ads
Search & intent capture
Search, Display, Shopping, and Performance Max campaigns that capture high-intent audiences across Google's full network.
Meta Ads
Facebook & Instagram
Awareness, lead generation, and conversion campaigns across Meta's ecosystem with powerful audience targeting.
LinkedIn Ads
B2B lead generation
Target decision-makers by job title, company size, seniority, and industry for highly qualified B2B leads.
YouTube Ads
Video advertising
In-stream, discovery, and bumper video ads that build brand awareness and drive consideration at scale.
Display Advertising
Programmatic visibility
Banner campaigns across the Google Display Network and premium publisher sites to keep your brand top of mind.
Remarketing
Re-engage warm audiences
Follow-up campaigns targeting visitors, product viewers, and brand engagers to convert warm prospects who didn't act.
Performance Max
AI-powered campaigns
Google's AI-driven campaign type that maximises conversions across Search, Display, YouTube, Gmail, and Maps.
Shopping Campaigns
E-commerce growth
Product listing ads that show your inventory directly in Google results to shoppers at the moment of purchase intent.
Everything needed to build and scale
your growth engine
A fully managed service covering strategy, campaign execution, optimisation, and reporting — nothing excluded.
From impression to paying customer
We optimise every stage of the funnel — not just traffic — to maximise the number of impressions that become customers.
We'll identify exactly where your funnel is leaking revenue.
Discovery to live campaigns
in 4 weeks
An 11-step process that builds your performance marketing system from the ground up — no shortcuts, no grey boxes.
Business Discovery
Deep-dive into your business goals, current campaigns, revenue targets, and growth constraints.
Goal Definition
Establish clear KPIs — CPL, ROAS, CPA, revenue — with benchmarks and timelines agreed before any campaign launches.
Market & Competitor Research
Audit competitor ad strategies, messaging, offers, and landing pages to identify gaps and opportunities.
Audience Segmentation
Define precise audience segments based on demographics, interests, intent signals, and customer lifecycle stage.
Campaign Strategy
Build a full-funnel campaign architecture mapping platforms, budget allocation, ad types, and messaging by funnel stage.
Creative Development
Design and write high-converting ad creatives, copy, and offers tailored specifically to your audience and goals.
Landing Page Review
Audit and optimise landing pages for load speed, message match, conversion elements, and trust signals.
Campaign Launch
Set up full tracking, configure all campaigns, and go live with active monitoring during the critical first 48 hours.
Daily Optimisation
Active daily management — bid adjustments, negative keywords, audience exclusions, and budget reallocation.
Performance Analysis
Weekly analysis of campaign data to identify winning patterns, underperforming elements, and new opportunities.
Monthly Growth Reporting
Detailed monthly report with KPI performance, revenue attribution, test results, and next-month strategy.
9 levers we pull to maximise ROI
Every week we systematically test and improve across all nine dimensions — compounding gains with every cycle.
Audience Testing
Test new segments, lookalikes, and intent-based targeting to uncover lower-CPL opportunities continuously.
Keyword Optimisation
Expand high-performing terms, remove wasteful queries, and refine match types for maximum efficiency.
Ad Copy Testing
Systematic A/B testing of headlines, descriptions, and CTAs to improve click-through rate and Quality Score.
Creative Testing
Rotate visuals, video lengths, and image styles to identify the formats that drive the highest ROAS.
Budget Allocation
Continuously shift budget to highest-performing campaigns, ad sets, and platforms to maximise overall ROI.
Bid Strategy Optimisation
Adjust automated bidding based on conversion data — Target CPA, Target ROAS, or Maximise Conversions.
Conversion Tracking
Verify all conversion events fire correctly and implement enhanced conversions for richer attribution data.
Landing Page Improvements
Test headline variants, CTA placement, form length, and trust signals to increase landing page conversion rate.
ROI Optimisation
Monthly strategy reviews to reallocate investment to highest-return channels and pause underperforming activity.
Before Medianeeti
After Optimisation
KPIs that prove the work
Every campaign is tracked, attributed, and reported. These are the benchmarks we hold ourselves to.
Average ROAS
return on ad spend, client average
CPL Reduction
within first 90 days
CTR vs Industry Avg
vs 1.9% industry benchmark
Conversion Rate Lift
average vs client baseline
CAC Reduction
average across campaigns
Campaign ROI
average across client portfolio
Revenue Attributed
across managed client accounts
CPA vs Benchmark
below industry average CPA
"Before Medianeeti our CPL was ₹2,400 and campaigns were burning budget with nothing to show. Three months in, CPL is ₹340 and we have a pipeline of 300+ leads every month. The reporting alone changed how we make decisions."
10 deliverables built to drive revenue
Everything you need to launch, manage, and scale a profitable performance marketing programme.
Performance Marketing Strategy
A documented full-funnel strategy covering campaign architecture, budget allocation, platform mix, audience plan, and 90-day KPI targets.
Campaign Setup & Launch
Full technical setup across selected platforms — ad accounts, pixels, tracking, audiences, and ad group structure.
Ad Creatives & Copy
High-converting ad creatives, headlines, descriptions, and CTAs written and designed for your audience and offer.
Conversion Tracking Setup
Complete tracking implementation — Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag, and call tracking.
Audience Research Report
Detailed analysis identifying your highest-value segments, competitor audiences, and intent-based targeting opportunities.
Weekly Campaign Optimisation
Active weekly management covering bids, budgets, keywords, audiences, and creative rotation based on performance data.
Monthly Performance Reports
Detailed monthly reports with KPI performance, revenue attribution, test results, and the following month's plan.
Live Performance Dashboard
A real-time reporting dashboard showing your key metrics — ROAS, CPL, spend, and conversions — updated daily.
Strategy Review Meetings
Monthly 60-minute strategy sessions to review performance, discuss results, and plan the next growth phase.
Continuous Campaign Improvements
Ongoing creative refreshes, landing page test recommendations, and structural improvements as data accumulates.
Performance marketing works across every sector
Not just an agency — a growth partner
Strategy before spending
Every campaign starts with a documented strategy — goals, audience, funnel, and KPIs — before a single rupee is spent.
Certified ad specialists
Google and Meta certified strategists who manage campaigns daily and stay ahead of platform algorithm changes.
Data-driven decisions
Every optimisation is backed by campaign data — no gut-feel changes, no guesswork, no vanity metrics.
Conversion-focused execution
We build for the metric that matters — conversions and revenue, never impressions and reach for their own sake.
Daily campaign monitoring
Active daily oversight and weekly optimisation cycles that keep campaigns compounding throughout the engagement.
Transparent reporting
Clear monthly reports tied to business outcomes — ROAS, revenue, and CAC — with full account access always yours.
Full-funnel expertise
We manage awareness, consideration, and conversion campaigns together — no siloed channel thinking or finger-pointing.
Dedicated account management
A senior strategist manages your account — not rotated through a junior team after the pitch call.
You own everything
All ad accounts, pixels, data, and campaign history are always under your ownership — never ours. Full transparency.
Questions answered
Everything you need to know before starting your performance marketing programme.
We recommend a minimum ad spend of ₹50,000/month to generate statistically meaningful data for optimisation. Smaller budgets limit the ability to test audiences and creatives, which slows improvement. Exact budget depends on your goals, industry, and target CPA — we discuss this during discovery and recommend the right starting point for your specific objectives.
Still have questions?
Book a free 30-min call →