Most businesses are losing revenue they've already earned.
Without a lifecycle marketing system, every hard-won customer is left to drift away. Email and SMS fix that — permanently.
Low customer retention
Customers buy once and never come back because there's no system keeping them engaged after the first purchase.
Abandoned carts, zero follow-up
Visitors add products and leave — without an automated recovery sequence, that revenue is permanently lost.
Flat repeat purchase rate
Acquiring a new customer costs 5× more than retaining one — yet most businesses invest nothing in repeat-purchase campaigns.
Disengaged subscriber list
Generic, infrequent emails cause subscribers to go cold — open rates drop, spam complaints rise, and your list decays.
Manual, time-intensive follow-ups
Your team spends hours on one-off messages instead of having an automated system that works around the clock.
No visibility into customer lifetime value
Without tracking repeat purchases and retention data, you can't identify your most valuable customers — or how to create more.
Full-service email & SMS
across every channel
From strategy to copy to design to automation — we own the entire lifecycle marketing system so you don't have to.
Intelligent workflows that run themselves
Every automation is triggered by real customer behaviour — so the right message reaches the right person at exactly the right moment.
Welcome Series
● LIVEAbandoned Cart Recovery
● LIVELead Nurture Flow
● LIVEPost-Purchase Flow
● LIVERe-engagement
● LIVELoyalty Programme
● LIVEResults you can measure
and attribute
Every campaign and automation is tracked, attributed, and reported. You always know exactly what's working.
Avg. Open Rate
vs 21% industry average
Click-Through Rate
vs 7% industry average
Conversion Rate
email-to-purchase
Cart Recovery Rate
of abandoned carts recovered
Email ROI
return per ₹1 spent
List Growth
avg month-over-month
Repeat Purchase Rate
post-automation launch
12-Month Retention
customer retention rate
"Medianeeti set up our abandoned cart flow and welcome series in the first month. By month three, email was contributing 31% of our total revenue — up from practically zero."
From strategy to live campaigns
in 4 weeks
A systematic 12-step process that builds your lifecycle marketing system from the ground up — no shortcuts.
Business Discovery
Deep-dive into your business goals, customer segments, current marketing stack, and revenue targets.
Audience Segmentation
Define key customer segments and lifecycle stages so every message reaches the right person at the right time.
CRM & Platform Setup
Configure your email/SMS platform, import and clean your list, and connect all tracking integrations.
Customer Journey Mapping
Map the full customer lifecycle and identify every touchpoint where email and SMS can drive meaningful action.
Campaign Strategy
Build a 90-day campaign calendar with automation priorities, broadcast schedules, and content themes.
Email & SMS Design
Design responsive, on-brand templates for newsletters, promotions, automations, and transactional messages.
Copywriting
Write high-converting subject lines, preheaders, body copy, and CTAs for every email and SMS in your system.
Automation Setup
Build and connect all automation workflows — triggers, delays, conditions, and branching logic fully configured.
Testing & QA
Send tests across devices and email clients, verify all automation triggers, and confirm tracking is accurate.
Campaign Launch
Go live with automations and first broadcast campaign — daily monitoring during the critical first 48 hours.
Continuous Optimisation
Weekly analysis of open rates, CTR, and conversions — A/B test subject lines, send times, and CTAs.
Monthly Performance Reporting
Detailed monthly report with revenue attribution, list health metrics, and next-month strategy recommendations.
Everything you need to launch and scale
Eight concrete deliverables — every document, template, and workflow built to be used, not filed.
Email Marketing Strategy
A 90-day document covering campaign types, segmentation plan, automation priorities, and content themes.
SMS Marketing Strategy
Platform setup, message types, and timing strategy for high-impact SMS that complements your email system.
Custom Email Templates
Responsive, on-brand templates for newsletters, promotions, automations, and transactional messages.
Campaign Calendar
A 90-day calendar mapping every broadcast campaign, automation trigger, and seasonal opportunity.
Automation Workflows
Fully configured flows for welcome, cart recovery, post-purchase, re-engagement, and loyalty sequences.
Campaign Copywriting
Conversion-optimised subject lines, preheaders, body copy, and CTAs written for every email and SMS.
Monthly Performance Reports
Detailed monthly reports with revenue attribution, engagement metrics, and next-month recommendations.
Strategy Review Meetings
Monthly 60-minute calls to review performance, plan campaigns, and refine your lifecycle marketing approach.
We work with every major
email & SMS platform
Lifecycle marketing works across every sector
Questions answered
Still have questions? Drop us a message and we'll get back to you within a business day.
The right platform depends on your business type. For e-commerce, Klaviyo has the best automation and revenue attribution. For B2B and SaaS, HubSpot or ActiveCampaign offer deeper CRM integration. For budget-conscious businesses, Brevo or MailerLite are excellent value. We assess your needs during the discovery session and recommend the best fit.
Still have questions?
Book a free 30-min call →